Numar de credite : 20
Durata curs: 48 ore de contact
Metoda de examinare: eseu/ studiu de caz, examen
Cursul poate fi urmat de studentii: BA
Cursul este predat de catre: Mark Rosenbaum
Descriere curs:
Hospitality and travel organizations are often strategically vertically integrated and operate in an increasingly global market. The sectors are inherently services - dominant and operate in complex trading environments in countries / regions with different environmental impacts. The discipline has a strategic perspective and focuses on international services marketing.